PERSONAL DATA PRIVACY POLICY

This Policy outlines how Etam (“we”, “our”, “Etam”) handles personal data and cookies. It explains what information we collect, why we collect it, how we use it, and what rights you have. It applies to all information you provide or that Etam gathers during your interaction with us.

We place great importance on protecting your privacy. Please read this Policy carefully to understand how we manage your personal data.

When we mention our Platform, we mean the various channels you use to interact with us—our website, mobile application, physical stores, and other digital or physical media.

1. WHO WE ARE
The parties responsible for processing your personal data are boldswardrobe.com, subsidiaries of the Etam Group.

2. WHAT DATA WE COLLECT
We may collect the following types of personal data, depending on your activities with us:

  • Identification data (e.g., name, delivery address, email or phone when placing orders or subscribing to our newsletter)
  • Payment data (e.g., payment card details, order data, purchase history)
  • Electronic identifiers (e.g., cookies, IP addresses) used to recognize your device, browsing patterns, and more
  • Purchase preferences and browsing behavior (e.g., product interests, browsing history)
  • If applying for a job, additional data such as qualifications may be requested

3. YOUR RIGHTS
You have the following rights under applicable data protection laws:

  • Access – request a copy of personal data we hold about you
  • Rectification – correct any inaccurate data
  • Erasure – delete personal data under certain conditions
  • Objection – oppose processing based on legitimate interest
  • Restriction – request temporary suspension of processing
  • Portability – receive your data in a structured, machine-readable format
  • Post-mortem directives – set rules for your data after your death
    Additionally, you can lodge a complaint with the appropriate supervisory authority.

4. HOW WE USE YOUR DATA
We process your personal data for various purposes, based on the following legal grounds:

  • To fulfill orders and contracts (e.g., process orders, deliver products, handle returns)
  • With your consent (e.g., storing payment card details for future purchases; subscribing to our loyalty programs or newsletters)
  • Legitimate interest (e.g., fraud prevention, customer service follow-up, marketing insights)

5. DATA RETENTION
Your data is stored only as long as necessary for the original purpose. For example:

  • Order/payment data is kept during the contract period and for proof of rights or obligations
  • Payment card data is deleted after transaction completion (with specific retention rules if legally required)
  • Customer engagements and browsing data may be retained for limited periods (e.g., up to 13 months for cookies)

6. WHO WE SHARE DATA WITH
Your personal data may be shared within the Etam Group or with trusted partners (e.g., logistics, payment, marketing, fraud prevention) when necessary to deliver services. We ensure appropriate safeguards are in place when data is transferred outside Europe.

7. DATA SECURITY
We apply technical and organizational measures to secure your data from unauthorized access, loss, or alteration. However, as with all online services, some inherent risks beyond our control remain.

8. COOKIES
A cookie is a small file stored on your device by your browser. We use cookies to:

  • Analyze site usage and improve navigation
  • Retain your preferences (e.g., language, shopping cart contents)
  • Secure your sessions (e.g., auto log-out after inactivity)
    Third parties may also place cookies on our Platform (e.g., for social sharing). These are subject to their own cookie policies.

You can manage your cookie preferences through your browser settings or the “Cookie Settings” section on our site. Be aware that disabling cookies may affect your ability to use certain site features.

9. MINORS
Our site is not designed for minors. Any processing of personal data of children under 15 is lawful only with the explicit consent of a legal guardian.

10. POLICY UPDATES
We may update this Policy from time to time. In such cases, changes will be clearly posted on our site, including on boldswardrobe.com.